
Beauty, Health, and Wellness Copywriting
Turning coffee into content for passion-based businesses
You’re in the biz of helping people live their best lives.
Providing game-changing coaching, formulating clean products, recording a killer podcast—no matter what it is, you’re out there doing soul work.
But no matter how rewarding the work is, there are times when the business runs you.
When you’re trying to do it all yourself, things (understandably) end up on the back burner.
You breeze through product descriptions.
Your website looks pretty but lacks content.
And that weekly blog you have to write? It's at the end of your to-do list—a list you never get to the bottom of.
The bottom line? Your online presence is less than flawless.
Not only does that cost you money, but it also keeps you hidden from your ideal customers and clients.
Here’s the reality.
You’re constantly juggling:
Standing out in the crowded online market
Generating sales + sign-ups
Gaining organic customers
Growing your social media following
Customer retention
Developing email lists
Managing financials
Brainstorming new, on-trend products
Finding your voice as a business owner
I hear you.
And I’ve come to your rescue.
As a freelance copywriter, I can:
Charm your customers with riveting product descriptions
Earn you sales + sign-ups with magnetic website copy
Build your authority with Google and your customers with consumer-researched, SEO-driven copy
Save you time by taking the never-ending writing off your hands
Whether you’re an established company or a startup business, I’m here to help your brand
grow and glow.
Let’s boost your…
Webpage Content
Wanna raise sales and improve customer retention? Well, when I put it like that, who doesn’t? With captivating SEO-optimized copy, you’re always gaining more online traction—more people on your page, more sign-ups, more transactions, and more long-term customers.
Starting at $300 per page (600-800 words)
Blogs
Let your blogs do the talkin’. Written to inspire action and inform, SEO-optimized blogs improve your rank in Google, earn sales, promote engagement, and put you on the map, baby!
Starting at $250 (1,000-1,200 words)
Email Sequences
Building their trust while earning you sales and sign-ups. It’s a win-win. Say hello to your customers on a weekly basis. Raise your authority in your customer’s eyes. Enhance customer relations. Do it all with some awesome email copy.
Starting at $55 (per email)
Product Descriptions
When it comes to your customers, you want a Nicholas Sparks kind of love. With spellbinding, informative product descriptions, your customers will fall in love with you and your product. Not only that, but they’ll also be motivated to act quickly and grab a piece of what you’ve got going on.
Starting at $55 (per description)
Social Media
You’ve got one shot. These days, informative, attention-grabbing posts are an integral piece of your business model. Get your information out into the world and reach your ideal client’s feed all with attractive, snappy captions.
Starting at $65 (per post, caption included)
*Contact me about bundle prices, monthly retainers, and editing services.
P.S.—my rates include the following:
SEO optimization—to help you rank higher in Google
Consumer research—to make sure you’re focusing on topics your customers want to hear about and present it in a way they understand
Market research—to always provide you and your customers with fresh, on-trend, compelling content
Title optimization—to catch attention and attract social media clicks
A strong CTA (call to action)—to motivate your reader to act now
Easy-to-read formatting—to engage your readers and make sure they don’t close out your tab
Live Work
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Emails + IG Captions
I’ve written numerous emails/sequences and IG captions for Spirit Daughter, click here to see some, or contact me for more examples!
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Webpage copy
For Expressed Life Coaching, I wrote the copy for the homepage, the 1:1 coaching page, and the Ishtara page.
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Blogs
I’ve written a lot of pieces for Kinder Beauty Box, some with bylines and some without.
Kinder Beauty has been acquired by another brand since we worked together, and my work is no longer available on their site. Contact me to see these pieces!
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Blogs
All m2u blogs written on or before Sept. 20, 2021 are my work. A few are sprinkled in after as well, including this piece about makeup for hooded eyes.
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Product naming + descriptions
For CleanBeauty by Joy, I created product names and descriptions for her original products, including Flawless Finish Liquid Foundation, Perfect Pout Lip Gloss, and Ultra-Lush Lashes Mascara.

How'd I grow online traffic by a whopping 79,200%?
Click HERE to learn how I took a start-up brand’s organic traffic from 0 to hundreds in four short months.
Hey, hey!
I’m Ashley, here to provide expert wellness copywriting for soul-centered, magical people.
I continue to fall in love with so many things throughout my life.
Furry friends, holistic healing, growth mindset work, crystals, Sarah J Maas… the list goes on (and on and on).
And to me, beauty, health, and wellness include all of these things; from non-toxic beauty products and sustainable hair clips to reading fantasy and meditation.
But there’s no job description out there that includes all of these things. Nothing out there that could fit all of me.
In short, I’m a multi-passionate entrepreneur, as Marie Forleo puts it.
So, I created my own space to envelop all parts of myself. Now I’m here boosting businesses and connecting with people all over the world.
I’m here writing copy for your biz from a place of passion—this is my soul work.